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Attention to social comparison information and brand avoidance behaviors
Kim, Eunjin; Ratneshwar, Srinivasan; Roesler, Erin; … - In: Marketing letters : a journal of research in marketing 27 (2016) 2, pp. 259-271
Persistent link: https://www.econbiz.de/10011486496
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Product placement as leveraged marketing communications : the role of wishful identification, brand trust, and brand buying behaviours
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 38 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012200200
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Explaining purchase intent via expressed reasons to follow an influencer, perceived homophily, and perceived authenticity
Shoenberger, Heather; Kim, Eunjin - In: International journal of advertising : the review of … 42 (2023) 2, pp. 368-383
Persistent link: https://www.econbiz.de/10014234104
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In distrust of merits : the negative effects of astroturfs on people's prosocial behaviors
Kang, Jungyun; Kim, Hyungsin; Chu, Hosang; Cho, Charles H. - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 135-148
Persistent link: https://www.econbiz.de/10011547973
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Media richness, user trust, and perceptions of corporate social responsibility : an experimental investigation of visual web site disclosures
Cho, Charles H.; Phillips, Jillian R.; Hageman, Amy M.; … - In: Accounting, auditing & accountability journal 22 (2009) 6, pp. 933-952
Persistent link: https://www.econbiz.de/10009520832