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Persistent link: https://www.econbiz.de/10012213275

Reexamination of consumers' willingness to stay at green hotels : rethinking the role of social identity theory, value-belief-norm theory, and theory of planned behavior

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Fun Shopping : A Randomized Field Experiment on Gamification

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Gamification utilizes game-like features to engage participants, widely implemented in a variety of contexts. Such an IT-enabled engagement strategy can serve as an effective marketing tool to boost sales and customer loyalty in business domains. Contrasted with traditional couponing pushing...

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How does multimedia word of mouth influence consumer trust, usefulness, dissemination and gender?

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