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Perceived service quality and customer satisfaction : a missing link in Indian banking sector

Nambiar, Bindu K.; Ramanathan, Hareesh N.; Rana, Sudhir; … - In: Vision : the journal of business perspective 23 (2019) 1, pp. 44-55

Persistent link: https://www.econbiz.de/10012161362

Promoting through consumer nostalgia : a conceptual framework and future research agenda

Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; Abu … - In: Journal of promotion management : innovations in … 27 (2021) 2, pp. 211-249

Persistent link: https://www.econbiz.de/10012423610

Motives of mobile payment adoption during COVID-19 pandemic in Sri Lanka : a holistic approach of both customers' and retailers' perspectives

Jayarathne, P. G. S. Amila; Chathuranga, B. T. K.; … - In: South Asian journal of marketing 4 (2023) 1, pp. 51-73

Purpose - This study aims to investigate the motives of mobile payment adoption from both customers’ and retailers’ perspectives in Sri Lanka during the COVID-19 pandemic period. It also aims to compare the motives of mobile payment adoption across rural and urban contexts....

Persistent link: https://www.econbiz.de/10014285434

How do influencers moderate purchase motives? : an application of S-O-R model to assess the effects of reviewers' rating on online purchase

Rana, Sudhir; Bag, Sudin; Ghosal, Indrajit; Prasad, Bikram - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1168-1197

Persistent link: https://www.econbiz.de/10014369758

Future of marketing after disruptions and uncertainties : physical, digital, or phygital?

Mishra, Vinaytosh; Rana, Sudhir - In: Contemporary Trends in Marketing : Problems, Processes …, (pp. 31-40). 2023

Persistent link: https://www.econbiz.de/10014338916

How phygital customers' experience transforms the retail banking sector? : Examining customer engagement and patronage intentions

Kumar, Jitender; Rana, Sudhir; Rani, Garima; Rani, Vinki - In: Competitiveness review : CR 34 (2024) 1, pp. 92-106

Persistent link: https://www.econbiz.de/10014485368

The dark side of members' heterogeneity within online brand communities and global virtual teams : an extension to Schwartz's value theory

Raut, Sachin Kumar; Rana, Sudhir; Kathuria, Sakshi; … - In: Journal of global marketing 36 (2023) 4, pp. 284-302

Persistent link: https://www.econbiz.de/10014390264