Native advertising of online content, such as articles embedded within news websites, is a covert attempt by marketers to affect consumer attitudes and behavior. Because such marketing can have detrimental consequences for consumers, regulators worldwide have begun mandating that disclosures...

Some products and services (e.g., toll roads, Internet speed, electronics, etc.) offer consumers higher operating speeds that save time for completing a task (e.g., a journey or downloading files on the Internet). Consumers interested in such products have to judge the benefit of obtaining a...