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Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu (ed.); He, Jiaxun (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011760470
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Cultivating a sense of belonging and promoting sports fans' ravel intentions : evidence from an emerging economy market
Peng, Norman; Chen, Annie Huiling; Barnes, Bradley R.; … - In: Tourism analysis : an interdisciplinary tourism & … 27 (2022) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10013546095
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Anticounterfeiting strategies and their influence on attitudes of different counterfeit consumer types
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: Psychology & marketing 32 (2015) 8, pp. 842-859
Persistent link: https://www.econbiz.de/10011307820
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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Evaluating the impact of religious icons and symbols on consumer's brand evaluation : context of Hindu religion
Agarwala, Ridhi; Mishra, Prashant; Singh, Ramendra - In: Journal of advertising 50 (2021) 4, pp. 372-390
Persistent link: https://www.econbiz.de/10012650821
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A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - In: Journal of marketing theory and practice : JMTP 29 (2021) 3, pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
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Why do consumers buy green apparel? : the role of dispositional traits, environmental orientation, environmental knowledge, and monetary incentive
Sadiq, Mohd; Bharti, Kumkum; Adil, Mohd; Singh, Ramendra - In: Journal of retailing and consumer services 62 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012648931
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An exploratory investigation into the hierarchical linkages between salespersons' sales call activities and customers' psychosocial benefits and terminal values
Singh, Ramendra - In: Journal of Indian business research 3 (2011) 2, pp. 103-116
Persistent link: https://www.econbiz.de/10009315750
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Non-deceptive deliberate purchase of brand lookalikes : a BOP customer value perspective
Singh, Ramendra; Trott, Sangeeta - In: Decision 46 (2019) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10012103952
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Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra; Sharma, Yukti; Kumar, Jitender - 2019
Persistent link: https://www.econbiz.de/10012105359