Increasing shares of intermittent renewable energies challenge the dominant way to trade electricity ex-ante in forward, day-ahead, and intraday markets: Coal power plants and consumers cannot react to the stochastic element of renewables, whereas gas turbines can. We use a theoretical model to...

Firms and governments often use moral suasion and economic incentives to influence intrinsic and extrinsic motivations for economic activities. To investigate persistence of such interventions, we randomly assign households to moral suasion and dynamic pricing that stimulate energy conservation...

While EU energy policy attaches much importance to consumers, it is still far from realizing an energy system that is able to meet user needs and interests, and offer full freedom of choice in an efficient, low-cost, secure and sustainable manner. To shed more light on these issues and provide...

Imperfect information and inattention to energy costs are important potential motivations for energy efficiency standards and subsidies. We evaluate these motivations in the lightbulb market using a theoretical model and two randomized experiments. We derive welfare effects as functions of...

We report on the results of a field experiment in Puebla, Mexico that informed randomly-selected households facing a nonlinear price schedule about how different electricity-consuming actions might change their electricity bills. Households that received this 20-minute, in-person intervention...

Imperfect information and inattention to energy costs are important potential motivations for energy efficiency standards and subsidies. We evaluate these motivations in the lightbulb market using a theoretical model and two randomized experiments. We derive welfare effects as functions of...

We study the price competition between two firms that have to advertise to reach consumers. Advertising can be either informative or persuasive (branding); the latter increases consumers' willingness to pay. When both firms advertise informatively, the pricing is in mixed strategies, and the...

Augmenting consumer welfare was a key justification behind the reform of utilities from the 1980s. But three decades later, evidence is mounting that consumer satisfaction with household utilities is quite uneven. Moreover; governments, regulators, and international organizations are...

I study consumers' choices in the retail electricity market. By conducting a largescale survey experiment with 3% of the Danish working-age population, I have gathered data on respondents' factual knowledge of the retail electricity market, their beliefs, preferences, and intentions to switch...