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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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Interaktivität zwischen Nachfragern : Formen und Auswirkungen auf das Marketing
Holzmayr, Doris - 1998
Persistent link: https://www.econbiz.de/10013428670
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Essays on congruence theory in marketing : Special focus on digital products and webstores
Rollin, Robér - 2022
evaluation, and purchase intention. The Author Robér Rollin works as a research assistant at the chair of marketing and retailing … at the University of Siegen. His research focusses on social media, digital marketing and consumer behaviour. . …
Persistent link: https://www.econbiz.de/10013386107
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Influential factors and relational structure of Internet banner advertising in the tourism industry
Wu, Shwu-Ing; Wei, Pao-Lien; Chen, Jui-Ho - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 221-236
Persistent link: https://www.econbiz.de/10003695949
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Position auctions with consumer search
Athey, Susan; Ellison, Glenn - 2009
Persistent link: https://www.econbiz.de/10003874623
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Position auction with consumer search
Athey, Susan; Ellison, Glenn - In: The quarterly journal of economics 126 (2011) 3, pp. 1213-1270
Persistent link: https://www.econbiz.de/10009356981
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
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Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha; Kok Wei Khong; Wei Wei Goh - In: Journal of internet commerce 14 (2015) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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Strategic search diversion, product affiliation and platform competition
Hagiu, Andrei; Jullien, Bruno - 2013
Persistent link: https://www.econbiz.de/10009745617