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Sneaking the dark side of brand engagement into Instagram : the dual theory of passion

Okazaki, Shintaro; Schuberth, Florian; Tagashira, Takumi; … - In: Journal of business research : JBR 130 (2021), pp. 493-505

Persistent link: https://www.econbiz.de/10012544865

Das Wechselverhalten von Konsumenten im Strommarkt : eine empirische Untersuchung direkter und moderierender Effekte

Henseler, Jörg - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003238704

Who owns the customer? : disentangling customer loyalty in indirect distribution channels

Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 75-92

Persistent link: https://www.econbiz.de/10009549713

Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)

Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261

Persistent link: https://www.econbiz.de/10011548775

Introducing new products that affect consumer privacy : a mediation model

Lancelot Miltgen, Caroline; Henseler, Jörg; Gelhard, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4659-4666

Persistent link: https://www.econbiz.de/10011554747

Brand worlds : introducing experiential marketing to B2B branding

Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98

Persistent link: https://www.econbiz.de/10011887286

Das Wechselverhalten von Konsumenten im Strommarkt : Eine empirische Untersuchung direkter und moderierender Effekte

Henseler, Jörg - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10013515585

What makes tourists adopt smart hospitality? : an inquiry beyond the technology acceptance model

Liu, Yuqing; Henseler, Jörg; Liu, Yide - In: Digital business 2 (2022) 2, pp. 1-10

Smart hospitality has become an attractive project in tourism. Extant research has studied smart technology as a contingency but has neglected to conceptualize smartness and investigate its consequences. This study conceptualizes and operationalizes smart hospitality and explores the...

Persistent link: https://www.econbiz.de/10013477604

GraphEx : visualizing and managing customer experience in its multidimensionality

Sahhar, Yasin; Loohuis, Raymond; Henseler, Jörg - In: Journal of service theory and practice 33 (2023) 7, pp. 94-115

Persistent link: https://www.econbiz.de/10014448187

Using customer contact centres as relationship marketing instruments

Aa, Zanna van der; Bloemer, Johanna M.; Henseler, Jörg - In: Service business 9 (2015) 2, pp. 185-208

Persistent link: https://www.econbiz.de/10011296073