Purpose – The purpose of this paper is to examine the relationships between product‐ and store‐related attributes of eco‐fashion and fashion consumers’ eco‐fashion consumption decisions; and if such relationships are subject to the price premium level of eco‐fashion....

Purpose – The purpose of this paper is to explore perceptions of Indian consumers regarding corporate social responsibility (CSR) in the apparel industry, and to investigate its importance in the apparel decision‐making process. Design/methodology/approach – A qualitative research design...

Purpose – The purpose of this paper is to examine the relationship between ethical fashion and consumer purchase behavior (their willingness to pay a premium for ethical fashion), with the focus on consumers’ concerns and beliefs about, and knowledge of, ethical fashion....

Purpose – The purpose of this paper is to investigate the knowledge content on green fashion and the expectations regarding the sustainable supply chain held by consumers and shared within online communities. In sustainable and eco‐sectors, the supply chain is of outmost concern for...