This study applies the Quality Function Deployment (QFD) method to develop a House of Quality (HoQ) framework for the Collaborative Apparel Consumption (CAC) business. The framework integrates inputs from customers and industry professionals to assess customer requirements and business goal...

Mobile application acceptance is an emerging research area that gained wide-spread popularity. Managerially important but the overlooked aspect is mobile applications adoption effect on overseas resident's life satisfaction. Travel applications make users' life easier with a smooth travel...

This current study delves into the quality of consumer perception regarding brand channel integration that adopts the omnichannel approach. It specifically explores the impact of process consistency, breadth of the channel service choice, transparency of the channel service configuration, and...

Objective - This study examines consumer attitudes and reactions towards personalised pricing strategies in a negative and positive hypothetical purchase context.Methodology/Technique - The data was collected from 250 respondents from India through a set of two structured questionnaires, each...