The study aimed to investigate the impact of social media marketing on purchase intention among consumers in Kosovo as a transition economy. The survey research has been conducted with a sample of 334 respondents in Kosovo, using an online survey tool for response collection. Structural equation...

An Introduction to Strategic Islamic Marketing -- Halal Industry: Threats and Barriers -- Halal Industry: Threats and Barriers -- Does the Non-Muslim Segment Matter in Strategic Islamic Marketing? A Literary Insight with Practical Implications -- Developing an Islamic Corporate Culture -- Small...

Is Customer Perceived Value Impact on Bank Products Loyalty in Bangladesh? Investigate the Intervening Role of Satisfaction -- Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry -- Bridging Maqasid Al-Shariah and...

Background: In this study, the parameters that directly impact purchase intentions were analysed, such as electronic word of mouth, customer engagement, brand awareness, and customer retention. Objectives: This study aimed to explore the impact of digital content marketing on customer purchase...