Similar Search Results

Does the interactive quality of premium asset management service promote customers' referral intentions? : the moderating effect of customer's asset size

Park, Kyoo Bae; Park, Min Jae - In: The international journal of bank marketing : IJBM 35 (2017) 4, pp. 596-615

Persistent link: https://www.econbiz.de/10011725701

An examination of the effect of consumer personal traits on show rooming behavior : the effect of product type

Kim, Bumsoo; Park, Min Jae - In: Journal of internet commerce 18 (2019) 1, pp. 24-44

Persistent link: https://www.econbiz.de/10012179555

Does the interactive quality of premium asset management service promote customers’ referral intentions? The moderating effect of customer’s asset size

Park, Kyoo Bae; Park, Min Jae - In: International Journal of Bank Marketing 35 (2017) 4, pp. 596-615

Purpose The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral intention using performance expectation and customer satisfaction as mediators. Design/methodology/approach The...

Persistent link: https://www.econbiz.de/10014760770