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Internet of things (IoT) platform competition : consumer switching versus provider multihoming
Basaure, Arturo; Vesselkov, Alexandr; Töyli, Juuso - In: Technovation : the international journal of … 90/91 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012547972
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Internet of things (IoT) platform competition : consumer switching versus provider multihoming
Basaure, Arturo; Vesselkov, Alexandr - 2018
Platforms that are understood as a place or system coordinating the interaction of different stakeholders (e.g., service consumers and providers) may enable widespread adoption of IoT services and applications. However, the lack of interoperability between platforms may inhibit the diffusion of...
Persistent link: https://www.econbiz.de/10012012283
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Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia; Ammi, Chantal; Hikkerova, Lubica - In: Journal of business research : JBR 141 (2022), pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
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Adding "things" to the internet : exploring the spillover effect of technology acceptance
Lu, Yang; Papagiannidis, Savvas; Alamanos, Eleftherios - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 7/8, pp. 626-650
Persistent link: https://www.econbiz.de/10012584559
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Physical web atmospherics : utilising internet of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris; Vrechopoulos, Adam; Doukidis, Georgios I. - In: International journal of technology marketing : IJTMkt 12 (2017) 4, pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao; Chen, Junsong; Dou, Wenyu - In: Journal of marketing management : MM 33 (2017) 1/2, pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
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Marketing in the era of the Internet of Things (IoT) : conceptual developments and empirical investigations
Moosbrugger, Eva - 2019
Persistent link: https://www.econbiz.de/10012150043
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Handbook of research on IoT, digital transformation, and the future of global marketing
El-Gohary, Hatem (ed.); Edwards, David J. (ed.);  … - 2021
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
Persistent link: https://www.econbiz.de/10012316395
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Handbook of research on IoT, digital transformation, and the future of global marketing
El-Gohary, Hatem (ed.); Edwards, David J. (ed.);  … - 2021
"This book offers an understanding of the different current digital age marketing trends with an aim to link industry with academia by providing useful insights on how to improve businesses ability in creating and maximizing customers' value and loyalty"--
Persistent link: https://www.econbiz.de/10013448847