We study consumer response towards sponsored search advertising and how to improve advertising performance on a large e-commerce platform. Our research design is based on a field experiment which randomizes the salience of ad disclosure to consumers, and a natural experiment which eradicates a...

This paper is a comparativistic review (in Russian) on legal aspects of consumer defence in European (primarily German) and Russian legislation. Author describes the legal doctrines, history of regulation and actual status. The main part of the article is devoted to duties of the seller -...

With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...