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Generation Y on the e-commerce market : comparison between Polish and South Korean young consumers behaviour

Korzeniowska, Aleksandra - In: Journal of marketing and consumer behaviour in emerging … (2015) 2, pp. 33-48

This article investigates the problem of Polish and South Korean Millennials' consumer behaviour on the e-commerce market. There were arguments about whether Generation Y members as Digital Natives are rather a coherent or diversified cohort of consumers. They were raised in the culturally...

Persistent link: https://www.econbiz.de/10012116452

A Theory of Digital Firm-Designed Markets : Defying Knowledge Constraints with Crowds and Marketplaces

Tajedin, Hamed; Madhok, Anoop; Keyhani, Mohammad - 2021

In this paper we investigate the ways in which new forms of organization enabled by digital technologies such as crowdsourcing and digital marketplaces are allowing firms to circumvent and defy traditional knowledge constraints. This is part of the broader question of when and why these forms of...

Persistent link: https://www.econbiz.de/10013244182

Affecting of E-Commerce Websites on Customer Satisfaction : A Case Study of Home Products Users

Sinhaseni, Tuneklao; Nuangjamnong, Chompu; Dowpiset, … - 2023

This study aims to find out how the website's design, the quality of the information, security, responsiveness, and trust all affect customer satisfaction in the context of e-Commerce website of home product users in the Thai population. The objectives of this study are to investigate web...

Persistent link: https://www.econbiz.de/10014351580

Consumer behavior towards apparel e-commerce in Romania

Devderea, Ciprian; Toader, Florența - In: Management dynamics in the knowledge economy 6 (2018) 3/21, pp. 471-487

Persistent link: https://www.econbiz.de/10012118720

The risk perception for consumer segments in e-commerce and its implication for the marketing strategy

Pelău, Corina; Bena, Irina - In: Amfiteatru economic : an economic and business research … 12 (2010) 28, pp. 373-387

Persistent link: https://www.econbiz.de/10008688702

Analysis components of the digital consumer behavior in Romania

Onete, Cristian Bogdan; Teodorescu, Ioana; Vasile, Viorel - In: Amfiteatru economic : an economic and business research … 18 (2016) 43, pp. 654-662

between consumer digital Romania and its decision to purchase products or services on the Internet has not been sufficiently … in Romania. Therefore a documentary study was carried out with statistic data regarding the volume and the number of … transactions of the online shopping in Romania during 2010-2014, the type of products and services that Romanians are searching the …

Persistent link: https://www.econbiz.de/10011840845