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Marketing Mix Response Across Retail Formats - The Role of Shopping Trip Types
Jindal, Pranav; Zhu, Ting; Chintagunta, Pradeep K.; … - 2020
We study differences in the effects of prices, non-price promotions, and brand line length on brand shares at different retail formats. Our conceptual framework rests on the presence of trip level fixed and category level variable utility components and shows how the trade-off between these...
Persistent link: https://www.econbiz.de/10014116043
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Consumption Trends and the Warehouse Club Retail Format
Dukes, Anthony J. - 2019
Is there is a connection between the emergence of the warehouse clubs and Americans' unparalleled consumption levels? Since emerging in 1983, warehouse club growth has outpaced that of traditional grocery stores. Individual consumption in the US has grown concurrently. Using standard principles...
Persistent link: https://www.econbiz.de/10012899067
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Store Loyalty a Category Specific Trait
Zhang, Qin; Gangwar, Manish; Seetharaman, Seethu - 2021
The literature on grocery store loyalty views a consumer as possessing store loyalty toward a particular store for her or his overall shopping needs. In this study, we examine store loyalty as a category-specific trait, i.e., a consumer could be loyal to Store A in category 1, but loyal to Store...
Persistent link: https://www.econbiz.de/10014195313
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Market positioning using cross-reward effects in a coalition loyalty program
Stourm, Valeria; Bradlow, Eric; Fader, Peter - 2017
While single-brand reward programs encourage customers to remain loyal to that one brand, coalition programs encourage customers to be “promiscuous” by offering points redeemable across partner stores. Despite the benefits of this “open relationship” with customers, store managers face...
Persistent link: https://www.econbiz.de/10012106127
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Private label brands vs national brands : new battle fronts and future competition
Ndlovuand, Sbonelo Gift - In: Cogent business & management 11 (2024) 1, pp. 1-13
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
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Retail Competition and the Dynamics of Consumer Demand for Tied Goods
Hartmann, Wesley R.; Nair, Harikesh - 2009
stockpiling induced by storability and durability. We accommodate competition across tied good systems and competing downstream …
Persistent link: https://www.econbiz.de/10014047580
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Retail Competition and the Dynamics of Consumer Demand for Tied Goods
Hartmann, Wesley R.; Nair, Harikesh - 2012
retail competition is strong enough to prevent such distortions, we explore the commonly noted example of razors and blades … as well as time. This modeling feature enables a novel approach to measuring retail competition in single category demand …
Persistent link: https://www.econbiz.de/10014047900
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A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth
van der Lans, Ralf - 2012
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10013117006
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Consumer Preferences, Cannibalization and Competition : Evidence from the Personal Computer Industry
Li, Bin - 2017
Understanding the degree of cannibalization and competition in online and offline markets is important to firms … that determine the extent of cannibalization and competition. In this study, we develop an empirical model to identify … cannibalization and competition effects simultaneously in different markets, and further examine the impacts of consumer preferences …
Persistent link: https://www.econbiz.de/10012954695