Showing 1 - 10 of 82,015
We study differences in the effects of prices, non-price promotions, and brand line length on brand shares at different retail formats. Our conceptual framework rests on the presence of trip level fixed and category level variable utility components and shows how the trade-off between these...
Persistent link: https://www.econbiz.de/10014116043
The rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition … and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs … and national brands has also seen new trajectories. The purpose was to review earlier and current competition and identify …
Persistent link: https://www.econbiz.de/10014529726
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10013117006
In this paper, we investigate how retailer competition and asymmetry affect store brand strategy when some of the … consumers are one-stop shoppers. We find that when the intensity of competition between retailers is low, store brands can be … competition is high, the above price discrimination motive is absent, and store brands may be introduced to extract rents from one …
Persistent link: https://www.econbiz.de/10013154411
stockpiling induced by storability and durability. We accommodate competition across tied good systems and competing downstream …
Persistent link: https://www.econbiz.de/10014047580
retail competition is strong enough to prevent such distortions, we explore the commonly noted example of razors and blades … as well as time. This modeling feature enables a novel approach to measuring retail competition in single category demand …
Persistent link: https://www.econbiz.de/10014047900
Stand-alone marketing models are well-suited to deal with different behavioral features such as variation in transaction frequency (customer heterogeneity with latent classes), recency and attrition (“buy ‘till you die” models), and more general changes in customer transaction rates...
Persistent link: https://www.econbiz.de/10009356633
A common theme in the marketing literature is the acquisition and retention of customers as they trade-up from inexpensive, introductory offerings to those of higher quality. Standard models of choice, however, apply to narrowly defined categories for which assumptions of...
Persistent link: https://www.econbiz.de/10012725498
Consumers commonly seek information from critic and consumer reviews when new product quality remains uncertain. However, consumer reviews are endogenous and may be subject to potential biases (e.g., self-selection). In this paper, we propose a new dynamic structural model where forward-looking...
Persistent link: https://www.econbiz.de/10012903623