treatment with positive or negative media coverage, we study the impact on consumer preference for pork products. The hypothesis …

suitable for serving them. We present a segmentation of pork consumers in the EU based on their food-related lifestyles and … demands for different pork products. We then present an inventory of pork chain governance and quality management systems …

and animal welfare in order to evaluate export chances for German pork produced under higher animal welfare standards …. Using a triangulation, the results of semi-structured interviews (n=15) with South Korean pork supply chain stakeholders are …

willingness to pay (WTP) for pork chops from pigs raised with different levels of antibiotic use. Results show that WTP for … antibiotic-free pork chops is higher compared with WTP for pork chops produced with minimal use of antibiotics for disease … differentiate usage levels of antibiotics when labeling pork products rather than stating "use" or "no use". …