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Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.; Houvinen, Annamari - In: Journal of marketing management : MM 31 (2015) 15/16, pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
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Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E. - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
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Why would I share? : the intention to use blogs for knowledge sharing according to gender, experience, and cultural differences
Shang, Yanyan; Harb, Yousra - In: International journal of knowledge management : IJKM ; … 17 (2021) 3, pp. 68-87
Persistent link: https://www.econbiz.de/10012606851
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
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Walk the talk : measuring green preferences with social media data
Rock, Bram de; Le Henaff, Florine - 2023
a proxy of individuals' subjective well-being. We then investigate the existence of a gender gap in green preferences …
Persistent link: https://www.econbiz.de/10014419234
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Walk the talk: measuring green preferences with social media data
Rock, Bram de; Le Henaff, Florine - 2023
Persistent link: https://www.econbiz.de/10014391531
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Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia; Ribeiro, Lara - In: Journal of promotion management : JPM 20 (2014) 4, pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc; McGovern, Enda F. - In: Journal of internet commerce 20 (2021) 2, pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
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The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media : the moderating role of the customer's gender
Althuwaini, Sulaiman; Abu-Alhaija, Ahmad Saifalddin - In: International journal of management practice : IJMP 14 (2021) 5, pp. 580-600
Persistent link: https://www.econbiz.de/10012613289