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Consumer behaviour
Gender
30,504
Geschlecht
26,406
Social Web
20,262
Social web
20,259
gender
6,556
Online-Marketing
5,914
Internet marketing
5,831
Weibliche Arbeitskräfte
5,555
Women workers
5,548
Konsumentenverhalten
5,405
Lohnstruktur
4,434
Wage structure
4,420
Women
4,001
Geschlechterdiskriminierung
3,794
Gender discrimination
3,764
Frauen
3,575
Soziales Netzwerk
2,654
USA
2,621
Social media
2,571
United States
2,532
Social network
2,486
Deutschland
2,317
Gleichberechtigung
2,314
Germany
2,289
Gender equality
2,284
Viral marketing
2,231
Virales Marketing
2,227
Relationship marketing
2,162
Beziehungsmarketing
2,151
social media
2,130
Weibliche Führungskräfte
2,074
Women managers
2,065
Schätzung
1,978
Estimation
1,928
Electronic Commerce
1,916
Experiment
1,910
Brand management
1,897
Markenführung
1,892
E-commerce
1,835
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923
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Filieri, Raffaele
19
Dwivedi, Yogesh Kumar
16
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Mattila, Anna S.
11
Rita, Paulo
11
Veloutsou, Cleopatra
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Law, Chun Hung Roberts
10
Ranfagni, Silvia
10
Sohail, M. Sadiq
10
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Ko, Eunju
9
Seo, Yuri
9
Stephen, Andrew T.
9
Usman, Osly
9
Wallace, Elaine
9
Yoon, Hye Jin
9
Akram, Umair
8
Hajli, Nick
8
Han, Heesup
8
Harrigan, Paul
8
Luo, Xueming
8
Ozuem, Wilson
8
Rahman, Zillur
8
Rana, Nripendra P.
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Thaichon, Park
8
Valck, Kristine de
8
Workman, Jane E.
8
Belk, Russell W.
7
Carlson, Jamie
7
Conduit, Jodie
7
Dennis, Charles
7
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IGI Global
5
American Marketing Association
3
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3
Universität Mannheim
3
Center of Market Oriented Product and Production Management
2
National Bureau of Economic Research
2
Springer International Publishing
2
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
ICORIA <16., 2017, Gent>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Media Economics Institut / Köln
1
OECD
1
Peter Lang GmbH
1
RWTH Aachen
1
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
1
Syddansk Universitet / Det Samfundsvidenskabelige Fakultet
1
Trinity College Dublin / Department of Economics
1
Universität Bremen
1
Verlag Dr. Kovač
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
1
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Journal of business research : JBR
246
Journal of retailing and consumer services
216
International journal of internet marketing and advertising : IJIMA
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
The journal of product & brand management
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Technological forecasting & social change : an international journal
63
International journal of consumer studies
60
Journal of marketing communications
52
Journal of internet commerce
51
Journal of promotion management : innovations in planning and applied research
51
Psychology & marketing
51
International journal of advertising : the review of marketing communications
49
The journal of brand management : an international journal
45
International journal of electronic marketing and retailing : IJEMR
43
International journal of hospitality management
42
Journal of marketing management : MM
42
Journal of electronic commerce research : JECR
41
Young consumers : insight and ideas for responsible marketers
39
Cogent business & management
37
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
Electronic commerce research
35
International journal of technology marketing : IJTMkt
33
Journal of travel and tourism marketing
33
Journal of fashion marketing and management
32
Journal of marketing
32
Information systems research : ISR
31
Asia Pacific journal of marketing and logistics
30
Tourism management : research, policies, practice
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of strategic marketing
29
International journal of electronic commerce : IJEC
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality marketing & management
27
Journal of international consumer marketing
27
Marketing intelligence & planning
27
International journal of business information systems : IJBIS
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
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ECONIS (ZBW)
5,400
Other ZBW resources
68
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1
Fashionably volutuous : mormative femininity and resistant performative tactics in fatshion blogs
Harju, Anu A.
;
Houvinen, Annamari
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1602-1625
Persistent link: https://www.econbiz.de/10011407816
Saved in:
2
Reinscribing
gender
: social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
Saved in:
3
Why would I share? : the intention to use blogs for knowledge sharing according to
gender
, experience, and cultural differences
Shang, Yanyan
;
Harb, Yousra
- In:
International journal of knowledge management : IJKM ; …
17
(
2021
)
3
,
pp. 68-87
Persistent link: https://www.econbiz.de/10012606851
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and
gender
as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
Walk the talk : measuring green preferences with social media data
Rock, Bram de
;
Le Henaff, Florine
-
2023
a proxy of individuals' subjective well-being. We then investigate the existence of a
gender
gap in green preferences …
Persistent link: https://www.econbiz.de/10014419234
Saved in:
6
Walk the talk: measuring green preferences with social media data
Rock, Bram de
;
Le Henaff, Florine
-
2023
Persistent link: https://www.econbiz.de/10014391531
Saved in:
7
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
8
The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of
gender
Haverila, Matti J.
;
Haverila, Kai
;
McLaughlin, Caitlin
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
Saved in:
9
The rise of the virtual reality (VR) marketplace : exploring the antecedents and consequences of consumer attitudes toward v-commerce
Luna-Nevarez, Cuauhtemoc
;
McGovern, Enda F.
- In:
Journal of internet commerce
20
(
2021
)
2
,
pp. 167-194
Persistent link: https://www.econbiz.de/10012514127
Saved in:
10
The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media : the moderating role of the customer's
gender
Althuwaini, Sulaiman
;
Abu-Alhaija, Ahmad Saifalddin
- In:
International journal of management practice : IJMP
14
(
2021
)
5
,
pp. 580-600
Persistent link: https://www.econbiz.de/10012613289
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