With the expansion of e-commerce, E-Service Quality is becoming increasingly important. The study aims to investigate the relationship between e-service quality dimensions and customer satisfaction in B2C online shopping in Pakistan emphasizing the customer's perspective. A total of five...

Online markets or arena is the focus of many organizations and entrepreneurs. Various aspects and prospects of this growing industry have been researched. However, this research was conducted to study the impact and role of various Online Sale Promotions strategies on Online Buying Behavior with...

Rapidly changing market conditions and the competitiveness of market players is forcing the “all what you need one roof retail concept” businesses to look for various tactics to attract as well as retain customers through a number of sale promotion strategies. For that matter, this study...