Customers at the online music label Magnatune can pay what they want for albums, as long as the payment is within a given price range ($5-$18). Magnatune recommends to pay $8, and on average customers paid $8.20 (Regner and Barria, 2009). We ran an online survey and collected responses from 227...

Beim vierten Verbraucherforschungsforum an der Zeppelin Universität in Friedrichshafen entwickelten Wissenschaftler aus verschiedenen Disziplinen gemeinsam eine Agenda für die Verbraucherforschung in der digitalen Welt. Im Zeitgespräch dokumentieren wir die Impulsreferate zu wesentlichen...

Quality Function Deployment (QFD) is a product and service design technique primarily oriented to deliver the ‘voice of the customer' throughout every single planning and design activity. QFD was successfully applied in almost every manufacturing industry, methodologically adapted and employed...

Consumer digital access services — internet, mobile phone, cable TV, and streaming — accounted for over 2 percent of U.S. household consumption in 2018. We construct prices for these services using direct measures of volume (data transmitted, talk time, and hours of programming). Our price...

Consumer digital access services—internet, mobile phone, cable TV, and streaming—accounted for over 2 percent of U.S. household consumption in 2018. We construct prices for these services using direct measures of volume (data transmitted, talk time, and hours of programming). Our price index...

Purpose – This study aims to examine the factors that affect consumers' intention to use a global business-to-consumer sharing platform.Design/methodology – The questionnaire collected 300 copies from June 25 to July 11, 2019, of which 281 were used for statistical processing. The structural...

Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and researchers to examine the effect of TV ads on online...

Building upon the static model of Athey and Ellison (2008), we demonstrate the efficient convergence of dynamic position auctions in the presence of consumer search. The entry of low-quality advertisers does not slow this convergence. Our methods are extensions of those introduced by Cary et al....

Although extensive academic research has examined the dynamics of interpersonal interactions between service providers and customers, much less research has investigated customer service encounters through technological interfaces such as the Web in electronic commerce transactions. Corporate...

Understanding the degree of cannibalization and competition in online and offline markets is important to firms' product line designs. However, few empirical studies have measured both effects simultaneously or have examined the factors that determine the extent of cannibalization and...