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Adolescent evaluations of brand extensions : the influence of reference group

Liu, Xin; Hu, Jing - In: Psychology & marketing 29 (2012) 2, pp. 98-106

Persistent link: https://www.econbiz.de/10009504546

The role of brand image congruity in Chinese consumers' brand preference

Hu, Jing; Liu, Xin; Wang, Sijun; Yang, Zhilin - In: The journal of product & brand management 21 (2012) 1, pp. 26-34

Persistent link: https://www.econbiz.de/10009519766

The impact of congruity and country image on global brand alliance evaluation

Hao, Andy Wei; Hu, Michael Y.; Bruning, Edward R.; Liu, Xin - In: Journal of international consumer marketing 25 (2013) 2, pp. 107-123

Persistent link: https://www.econbiz.de/10009737339

Does eWOM matter to brand extension? : an examination of the impact of online reviews on brand extension evaluations

Liu, Xin; Hu, Jing; Xu, Bing - In: Journal of research in interactive marketing : … 11 (2017) 3, pp. 232-245

Persistent link: https://www.econbiz.de/10011779143

Consumer return policies in presence of a P2P market

Li, Tingting; Xie, Jinxing; Liu, Xin - In: Omega : the international journal of management science 97 (2020), pp. 1-14

Persistent link: https://www.econbiz.de/10012289088

Study on marketing strategy innovation of mobile payment service under internet environment

Liu, Xin - In: International journal of information technology and … 23 (2024) 3/4, pp. 175-192

Persistent link: https://www.econbiz.de/10015064855

Affect transfer in brand extensions : the role of expectancy and relevancy

Liu, Xin; Hu, Michael Y.; Grimm, Pamela E. - In: The journal of product & brand management 19 (2010) 5, pp. 317-326

Persistent link: https://www.econbiz.de/10008658568

Influence of external information on consumers' purchase behaviour of genetically modified food

Yao, Qiong; Liu, Xin - In: Advances in management & applied economics 2 (2012) 4, pp. 71-80

This paper examines the influence of external information on their purchase behaviour of GM food. Data are gathered from auction experiments. The results show that external information affects the purchase behaviour of consumers. Participants who receive single negative information from...

Persistent link: https://www.econbiz.de/10009718007

A price adjustment policy for maximizing revenue and countering strategic consumer behavior

Khouja, Moutaz; Liu, Xin - In: International journal of production economics 236 (2021), pp. 1-18

Persistent link: https://www.econbiz.de/10012581805

Equilibrium decisions for multi-firms considering consumer quality preference

Han, Xiaoya; Liu, Xin - In: International journal of production economics 227 (2020), pp. 1-12

Persistent link: https://www.econbiz.de/10012298614