The initial phase of reforms in the Indian power sector was primarily aimed at bringing regulatory reforms and unbundling of the vertically integrated State Electricity Boards (SEBs). Enactment of the Electricity Act 2003 led to deepening of the reform process by dismantling this monopoly in the...

This thesis is composed of three essays on the residential electricity demand and its efficient use. In order to design and implement effective energy policy measures it is important for policy makers and utilities to have information on the response of consumers to an increase in electricity...

This research considers how marketers can encourage or “nudge” consumers to transmit word of mouth (WOM), such as referrals or recommendations to friends, in a manner that helps reach, inform, or influence large numbers of consumers quickly, which is an outcome referred to as faster...

All over the world customers’ satisfaction has become a veritable tool for measuring organizational performance and relevance. This is the motivation for the investigation of determinant of consumers’ satisfaction in a service sector that has enjoyed state monopoly for a considerable length...