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Creative consumers : awareness, attitude and action

Berthon, Pierre R.; Campbell, Colin; Pitt, Leyland F.; … - In: The journal of consumer marketing 28 (2011) 7, pp. 500-507

Persistent link: https://www.econbiz.de/10009407503

Service Customization through Dramaturgy

McCarthy, Ian P. - 2010

The customization of a service often depends on the “performance” delivered by front-stage service employees. Drawing on the theory of dramaturgy and service marketing, we present a typology identifying four distinct and viable configurations for achieving different types of service...

Persistent link: https://www.econbiz.de/10013151681

Game on : engaging customers and employees through gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011422826

Special issue: Leveraging users as innovators : managing the creative potential of individual consumers

Bogers, Marcel L. A. M. (ed.); McCarthy, Ian P. (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011428848

Is it all a game? : understanding the principles of gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420

Persistent link: https://www.econbiz.de/10011300887

Knowing what they know : a managerial perspective on consumer knowledge

Vigar-Ellis, Debbie; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 6, pp. 679-685

Persistent link: https://www.econbiz.de/10011392854

Nomen est omen : formalizing customer labeling theory

Plangger, Kirk; Kietzmann, Jan H.; Pitt, Leyland F.; … - In: AMS review : official publication of the Academy of … 3 (2013) 4, pp. 193-204

Persistent link: https://www.econbiz.de/10010233420

But you promised! : managing consumers’ psychological contracts

Hannah, David; Treen, Emily; Pitt, Leyland F.; Berthon, … - In: Business horizons 59 (2016) 4, pp. 363-368

Persistent link: https://www.econbiz.de/10011514802

Just when you thought it was safe to go back into the Web : marketing meets Web 2.0, social media, and creative consumers

Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 54 (2011) 3, pp. 181-183

Persistent link: https://www.econbiz.de/10009126418

Unveiling videos : consumer-generated ads as qualitative inquiry

Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060

Persistent link: https://www.econbiz.de/10009316143