The banking industry of India is now running in a vibrant challenge concerning both customer base and performance. Today, many banks are focusing more on customers. A key component of many initiatives is the implementation of Customer Relationship Management (CRM) concept. CRM has its origin in...

The main purpose of this paper is to discern the dynamic causal relationship between car sales and prices of cars in the context of the Indian car market. The methodology is based on a comprehensive literature review of the major contribution made in the field of managerial economics and...

Research into consumer responses to cause-related marketing (CrM) has grown in recent years. Through CrM social or environmental commitment of companies can be visible to its consumers and at the same time enhance brand equity and sales by differentiating their brands on the basis of association...

Cause-related marketing (CrM) is helpful to marketers in two aspects one is better Corporate Social Responsibility (CSR) and other is better commercial advantage as it increase brand awareness and also increases their understanding about CSR related activities. This research carried out in...