Customers increasingly expect higher quality and service and some customization. In response entrepreneurial retailers are building entertainment into stores with coffee bars, demonstrations and performances. They are marketing an ‘experience’ rather than a product assortment. Subsequently,...

The much awaited technology is now making the changes the way retailer used to manage the food produce in terms of tracking the quality at different stages of handling and traceability in all the products. Similarly the consumer can also experience the change by knowing the authentic information...

An ultimate tool for marketers and a new opportunity for modern consumers to really experience the brand which will enhance the participation and drives the consumer involvement and interest to a greater extent. This paper will be a conceptual and do not involve any primary data. The literature...

Consumer behavior is the one of the significant areas to be focused in today's modern business where there is a need to study the consumption habits. Due to the change in the way the consumer responds to the retail marketing activities there is a challenge for marketers to meet their new...

According to WHO recommendation an average consumption of 400 gr of fresh fruits and vegetables per day will boost the immune system. Hence develop resistance to common infections. Currently we have seen the outbreak of COVID and it is spreading globally causing major concern to regulate and...

The automobile industry today is the most lucrative industry. Due to the increase in disposable income in both rural and urban sector and easy finance being provided by all the financial institutes, the passenger car sales have increased at the rate of 38% per annum in June 2005-06 over the...

The Aditya Birla Group introduces Kara - skincare wipes for the first time across India. The Kara range includes refreshing, sunscreen, deep pore cleansing, toning, makeup removal and moisturizing wipes for a complete skincare regime. Compactly packaged and moistened Kara skincare wipes gives a...

Consumer behavior is changing due to many factors. In this study an attempt is made to understand the factors which influenced consumers to change the way they buy fruits and vegetables. This study is focused on the consumer behavior during purchase of fruits and vegetables at different branded...

The Tata Nano is an inexpensive, rear-engine; four-passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. One of the greatest strengths of Nano is its tiny price tag. The starting price is Rs.1,00,000 which is cheaper than Maruti 800, the...

During this crisis situation the consumer behaviour has altered drastically and there is an urgent need for altering the marketing strategies and adopt as per the need and want of the customer . This sudden change in consumer behaviour is compared to the term mutation where the life style of...