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Consumer learning and time-locked trials of software products

Dey, Debabrata; Lahiri, Atanu; Liu, Dengpan - In: Journal of management information systems : JMIS 30 (2013/14) 2, pp. 239-267

Persistent link: https://www.econbiz.de/10010243626

Consumer Learning and Time-locked Trials of Software Products

Dey, Debabrata; Lahiri, Atanu; Liu, Dengpan - 2014

The usefulness of a software product becomes obvious to consumers only after they get to experience it and, upon experiencing it, they may reach different conclusions regarding its true value. We examine the problem of designing free software trials under a general learning function. Our...

Persistent link: https://www.econbiz.de/10014042690

To show or not show : using user profiling to manage internet advertisement campaigns at Chitika

Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 5, pp. 449-464

Persistent link: https://www.econbiz.de/10009661444

Impact of recommender system on competition between personalizing and non-personalizing firms

Ghoshal, Abhijeet; Kumar, Subodha; Mookerjee, Vijay S. - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 243-277

Persistent link: https://www.econbiz.de/10011385743

Optimizing performance-based internet advertisement campaigns

Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Operations research 65 (2017) 1, pp. 38-54

Persistent link: https://www.econbiz.de/10011648856

Leveraging philanthropic behavior for customer support : the case of user support forums

Jabr, Wael; Mookerjee, Radna; Tan, Yong; Mookerjee, Vijay S. - In: Management information systems : mis quarterly 38 (2014) 1, pp. 187-208

Persistent link: https://www.econbiz.de/10010258245

Selling vs. profiling : optimizing the offer set in web-based personalization

Johar, Monica; Mookerjee, Vijay S.; Sarkar, Sumit - In: Information systems research : ISR 25 (2014) 2, pp. 285-306

Persistent link: https://www.econbiz.de/10010393294

Knowing what your customer wants : improving inventory allocation decisions in online movie rental systems

Ceran, Yasin; Singh, Harpreet; Mookerjee, Vijay S. - In: Production and operations management : an international … 25 (2016) 10, pp. 1673-1688

Persistent link: https://www.econbiz.de/10011602912

Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell

Ghoshal, Abhijeet; Mookerjee, Vijay S.; Sarkar, Sumit - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 430-456

Persistent link: https://www.econbiz.de/10012624131

The voice of the customer : managing customer care in Twitter

Mousavi, Reza; Johar, Monica; Mookerjee, Vijay S. - In: Information systems research : ISR 31 (2020) 2, pp. 340-360

Persistent link: https://www.econbiz.de/10012294998