The usefulness of a software product becomes obvious to consumers only after they get to experience it and, upon experiencing it, they may reach different conclusions regarding its true value. We examine the problem of designing free software trials under a general learning function. Our...

The widespread growth of e-commerce has resulted in the proliferation of online search infomediaries (OSIs), who provide consumers with information about products and services sold by different firms (Parents), while also referring interested consumers to the Parents' website. Very often, both...

Question-Answer (Q&A) forums are gaining popularity as a user-engagement tool to drive traffic on multi-service portals. In a platform market model, demand-side users seek answers from the supply-side users, since such answers can indicate value offered, reduce buyer uncertainty and offer social...