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Theoriebildung im Marketing : das Wiederkaufverhalten bei Dienstleistungen
Paul, Michael - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013444933
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Toward a theory of repeat purchase drivers for consumer services
Paul, Michael; Hennig-Thurau, Thorsten; Gremler, Dwayne D. - In: Journal of the Academy of Marketing Science 37 (2009) 2, pp. 215-237
Persistent link: https://www.econbiz.de/10003851360
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Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Emrich, Oliver; Paul, Michael; Rudolph, Thomas - In: Journal of retailing 91 (2015) 2, pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
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Is this smile for real? : the role of affect and thinking style in customer perceptions of frontline employee emotion authenticity
Lechner, Andreas T.; Paul, Michael - In: Journal of business research : JBR 94 (2019), pp. 195-208
Persistent link: https://www.econbiz.de/10011947349
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Customer experience : conceptualization, measurement, and application in omnichannel environments
Gahler, Markus; Klein, Jan F.; Paul, Michael - In: Journal of service research 26 (2023) 2, pp. 191-211
Persistent link: https://www.econbiz.de/10014246204