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Sport fans' nostalgia and revisit intention to stadiums during the Covid-19 pandemic

Takata, Kosuke; Hallmann, Kirstin - In: International journal of event and festival management 13 (2022) 4, pp. 406-421

Persistent link: https://www.econbiz.de/10013375021

Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation

Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it … comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team … young sports enthusiasts belonging to the age bracket of 18-26. The results strongly support the claim that shopping …

Persistent link: https://www.econbiz.de/10011926255

Determinants of word-of-mouth influence in sport viewership

Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206

Persistent link: https://www.econbiz.de/10011489242

Consumers' comparative evaluative judgment of athlete endorsers

Sato, Shintaro; Kaplanidou, Kyriaki; Connaughton, Daniel P. - In: Journal of sport management : the official journal of … 30 (2016) 5, pp. 553-565

Persistent link: https://www.econbiz.de/10011616451

Service quality, satisfaction and behavioural intentions in sport child camps : participants and parents' perspectives

Sousa, Marisa; Gonçalves, Celina; Biscaia, Rui; … - In: International journal of sports marketing & sponsorship 25 (2024) 1, pp. 18-41

Persistent link: https://www.econbiz.de/10014504784

LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis

Melton, E. Nicole; Cunningham, George B.; MacCharles, … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 432-448

Persistent link: https://www.econbiz.de/10014331510

No games to watch : empirical analysis of sport fans' stress and coping strategies during COVID-19 lockdown

Kwon, Youngbum; Kwak, Dae Hee - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 190-208

Persistent link: https://www.econbiz.de/10012797849

Batting outside the field : examining e-engagement behaviors of IPL fans

Pandey, Jatin; Hassan, Yusuf - In: Journal of global information management 30 (2022) 5, pp. 1-17

Persistent link: https://www.econbiz.de/10012799490

Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo

Kinoshita, Keita; Matsuoka, Hirotaka - In: International journal of sports marketing & sponsorship 24 (2023) 1, pp. 20-37

Persistent link: https://www.econbiz.de/10014232438

Do fans impact sports outcomes? : a COVID-19 natural experiment

Cross, Jeffrey; Uhrig, Richard - In: Journal of sports economics 24 (2023) 1, pp. 3-27

Persistent link: https://www.econbiz.de/10013474058

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