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Improving customer service and profitability through customer intervention in service relationships

Sharma, Arun - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 327-340

Persistent link: https://www.econbiz.de/10003807750

Evaluation of salespeople by the purchasing function : implications for the evolving role of salespeople

Paesbrugghe, Bert; Rangarajan, Deva; Hochstein, Bryan; … - In: Journal of personal selling & sales management : JPSSM 40 (2020) 4, pp. 289-305

Persistent link: https://www.econbiz.de/10012395131

Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function

Paesbrugghe, Bert; Rangarajan, Deva; Sharma, Arun; … - In: Industrial marketing management : the international … 62 (2017), pp. 171-184

Persistent link: https://www.econbiz.de/10011707114

A theory of planned behaviour approach to understand the purchasing behaviour for environmentally sustainable products

Kumar, Bipul - 2012

Persistent link: https://www.econbiz.de/10009699734

Firms enabling responsible consumption : a netnographic approach

Kumar, Bipul; Dholakia, Nikhilesh - In: Marketing intelligence & planning 40 (2022) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10013172955

Purchasing behaviour for environmentally sustainable products : a conceptual framework and empirical study

Kumar, Bipul; Manrai, Ajay K.; Manrai, Lalita A. - In: Journal of retailing and consumer services 34 (2017), pp. 1-9

Persistent link: https://www.econbiz.de/10011628966

Understanding expenditure on different commodity groups in Indian households : emerging patterns and policy implications

Kumar, Bipul; Sinha, P. K. - In: International journal of Indian culture and business … 13 (2016) 1, pp. 76-92

Persistent link: https://www.econbiz.de/10011664776

New perspectives on gray sheep behavior in E-commerce recommendations

Srivastava, Abhishek; Bala, Pradip Kumar; Kumar, Bipul - In: Journal of retailing and consumer services 53 (2020), pp. 1-11

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Conspicuous consumption : a meta-analytic review of its antecedents, consequences, and moderators

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What Generates Word-of-Mouth in Retail Contexts

Raajpoot, Nusser A. - 2019

Retail stores and shopping malls have been putting increased emphasis on enhancing the positive word-of-mouth from customers and opinion leaders. Word of mouth is regarded as among the most powerful source of communication as it derives from personal and trustworthy sources. We suggest that...

Persistent link: https://www.econbiz.de/10012866517