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Perceptions of consumers about celebrity endorsements : a study with reference to Kolkata
Chaudhuri, Saswati; Agarwal, Parmesh - In: Manthan : journal of commerce and management 8 (2021) 2, pp. 122-136
Persistent link: https://www.econbiz.de/10013191815
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E-personality of the online shopper : a study with reference to Kolkata
Chaudhuri, Saswati; Gupta, Mukund - In: Manthan : journal of commerce and management 8 (2021) 1, pp. 152-170
Persistent link: https://www.econbiz.de/10013193383