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Consumer behaviour
Volatility
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Volatilität
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China
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Estimation theory
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Schätztheorie
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ARCH model
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ARCH-Modell
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Option pricing theory
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Emotion
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Geschenk
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Gifts
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Großbritannien
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Konsumentenverhalten
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Affine jump-diffusion model
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Confucius Institute
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Discrete Fourier transform
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Ennew, Christine T.
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Heath, M. Teresa Pereira
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Sun, Luping
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Multicultural perspectives in customer behaviour
,
(pp. 119-133)
.
2014
Persistent link: https://www.econbiz.de/10010399245
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Self-gift giving in China and the UK : collectivist versus individualist orientations
Tynan, Caroline
;
Heath, M. Teresa Pereira
;
Ennew, …
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1112-1128
Persistent link: https://www.econbiz.de/10008757643
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