Bahri, Syamsul; Dalimunthe, Ritha Fatimah; Ginting, Paham; … - In: Expert journal of marketing 5 (2017) 2, pp. 44-52
This study aims to analyze the effect of service quality toward satisfaction and customer loyalty for PT. BNI (Persero) Tbk, Aceh Province. The article also analyses customer satisfaction as a mediator variable between service quality and customer loyalty. The sampling technique in the study was...
