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Consumer neuroscience
Cerf, Moran (ed.); Garcia-Garcia, Manuel (ed.);  … - 2017
Persistent link: https://www.econbiz.de/10011636294
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The interdisciplinary science of consumption
Preston, Stephanie D. (ed.); Kringelbach, Morten L. (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10013481426
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A definition of habit for socio-economics
Fleetwood, Steve - In: Review of social economy : the journal for the … 79 (2021) 2, pp. 131-165
Persistent link: https://www.econbiz.de/10012516093
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Commentaries on "Reconsidering the path for neural and physiological methods in consumer psychology"
Hutchinson, J. W.; Reimann, Martin; Knutson, Brian; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 214-221
Persistent link: https://www.econbiz.de/10014470799
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Consumption puzzles : a psychological approach
Pemberton, James - 1991
Persistent link: https://www.econbiz.de/10000827176
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Werbe- und Konsumentenpsychologie : eine Einführung
Felser, Georg - 1997
Nach Lutz von Rosenstiels "Einführung in die Markt- und Werbepsychologie" (BA 6/93) liegt hier wieder ein ernstzunehmendes wissenschaftliches Lehrbuch zur Wirkung der Werbung auf Kaufentscheidungen vor. Theoretisch umfassende Fundierung, Gestaltungsempfehlungen, Messung der Werbewirkung und...
Persistent link: https://www.econbiz.de/10000620407
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Advances in economic psychology : third European Colloquium on Economic Psychology, 1978
Molt, Walter (ed.); Hartmann, Hans Albrecht (contributor) - 1981
Persistent link: https://www.econbiz.de/10000419897
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
Hoboken, NJ : Wiley; 1992-1995: Hillsdale, NJ [u.a.]; … - 1.1992 -
Persistent link: https://www.econbiz.de/10000501388
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Personal values and consumer psychology
Pitts, Robert E. (ed.); Woodside, Arch G. (ed.) - 1984
Persistent link: https://www.econbiz.de/10000331596