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Retailer adoption of mobile payment : a qualitative study
Petrova, Krassie; Wang, Bo - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 70-89
Persistent link: https://www.econbiz.de/10010252888
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Promotional framing affects repurchase intention : roles of consumer gender and product nature
Wang, Bo - In: Journal of promotion management : innovations in … 27 (2021) 7, pp. 1014-1030
Persistent link: https://www.econbiz.de/10012623362
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Absolute number heuristic in discount frames
Wang, Bo - In: Marketing intelligence & planning 40 (2022) 7, pp. 871-883
Persistent link: https://www.econbiz.de/10013393580
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Does repurchase timing matter in promotional framing effect?
Wang, Bo - In: Marketing intelligence & planning 40 (2022) 8, pp. 1054-1067
Persistent link: https://www.econbiz.de/10013393646
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Investigating the consumer evaluation of the co-branding of luxury brands
Chen, Xi; Li, Zhe - 2022
Persistent link: https://www.econbiz.de/10013397521
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Effect of discount frame on consumer responses : moderation of psychological distance and product nature
Wang, Bo; Xie, Tingting - In: Marketing intelligence & planning 41 (2023) 6, pp. 810-833
Persistent link: https://www.econbiz.de/10014332149
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Effect and mechanism of monetary incentives and moral suasion on residential peak-hour electricity usage
Wang, Bo; Deng, Nana; Li, Haoxiang; Zhao, Wenhui; Liu, Jie - In: Technological forecasting & social change : an … 169 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012805016