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Consumer behaviour
China
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Taube, Markus
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Journal of the Academy of Marketing Science
2
Business success in China : with 6 tables
1
European retail research
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Herausforderung Ostasien
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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ECONIS (ZBW)
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Markenpräferenzen chinesischer Konsumenten: eine empirische Untersuchung
Schramm, Matthias
;
Staack, Torsten
;
Taube, Markus
- In:
Herausforderung Ostasien
,
(pp. 111-131)
.
2006
Persistent link: https://www.econbiz.de/10003329448
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2
The Chinese consumer puzzle - placing branded FMCG in the Chinese market
Schramm, Matthias
;
Taube, Markus
- In:
Business success in China : with 6 tables
,
(pp. 11-28)
.
2007
Persistent link: https://www.econbiz.de/10003437233
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3
The effects of perceived brand globalness and perceived brand localness in China : empirical evidence on Western, Asian, and domestic retailers
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 72-95
Persistent link: https://www.econbiz.de/10009688880
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4
Purchasing the counterfeit : antecedences and consequences from culturally diverse countries
Swoboda, Bernhard
;
Pennemann, Karin
;
Taube, Markus
- In:
European retail research
27
(
2013
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10010348466
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5
Akzeptanz von Elektroautos in Deutschland und China : eine Untersuchung von Nutzungsintentionen im Anfangsstadium der Innovationsdiffusion
Dudenhöffer, Kathrin
-
2014
Persistent link: https://www.econbiz.de/10010248916
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6
A brand built on sand : is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 586-607
Persistent link: https://www.econbiz.de/10011552514
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7
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets
Heinberg, Martin
;
Katsikeas, Constantine S.
;
Ozkaya, H. …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 869-890
Persistent link: https://www.econbiz.de/10012301292
Saved in:
8
The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting
Heinberg, Martin
;
Ozkaya, H. Erkan
;
Taube, Markus
- In:
Journal of international business studies : JIBS ; an …
48
(
2017
)
8
,
pp. 1009-1022
Persistent link: https://www.econbiz.de/10011779151
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