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Die Wirkung von Signalen der K...
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Consumer behaviour
Konsumentenverhalten
3
Sales promotion
2
Verkaufsförderung
2
Absatz
1
Brand extension
1
Brand management
1
Consumer goods industry
1
Deutschland
1
Empirical method
1
Empirische Methode
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Germany
1
Handelsforschung
1
Innovation
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Konsumgüterindustrie
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Markenführung
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Markentransfer
1
Product management
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Produktmanagement
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Retail research
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Sales
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German
2
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Gierl, Heribert
3
Plantsch, Michael
3
Schweidler, Janine
2
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Marketing : ZFP ; journal of research and management
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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Sind knappe Produkte attraktiver? : Der Stand der bisherigen Forschung
Gierl, Heribert
;
Plantsch, Michael
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003461587
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2
Die Wirkung von Knappheit auf den Absatz von Produkten im Handel
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
Handel im Fokus : aus dem Instituts für …
59
(
2007
)
1
,
pp. 17-28
Persistent link: https://www.econbiz.de/10003422329
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3
Scarcity effects on sales volume in retail
Gierl, Heribert
;
Plantsch, Michael
;
Schweidler, Janine
- In:
The international review of retail, distribution and …
18
(
2008
)
1
,
pp. 45-61
Persistent link: https://www.econbiz.de/10003733231
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