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When fluency signals truth : prior successful reliance on fluency moderates the impact of fluency on truth judgments
Scholl, Sabine G.; Greifeneder, Rainer; Bless, Herbert - In: Journal of behavioral decision making 27 (2014) 3, pp. 268-280
Persistent link: https://www.econbiz.de/10010387395
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Can there ever be too many options? : a meta‐analytic review of choice overload
Scheibehenne, Benjamin; Greifeneder, Rainer; Todd, Peter M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 409-425
Persistent link: https://www.econbiz.de/10008662510
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In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric; Roux, Elyette; Greifeneder, Rainer - In: Journal of business research : JBR 84 (2018), pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
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When choosing is difficult : complexity and choice-overload
Greifeneder, Rainer - 2008
Persistent link: https://www.econbiz.de/10013442649
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Brands and successful brand extensions : a social psychology perspective on economic questions
Bless, Herbert; Greifenender, Rainer - In: Social psychology of consumer behavior, (pp. 109-130). 2009
Persistent link: https://www.econbiz.de/10003812937