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Microfinance interventions and customer perceptions : a study of rural poor in Punjab
Arora, Sangeeta - In: Decision 39 (2012) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10009670168
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Customers' usage behaviour of e-banking services : interplay of electronic banking and traditional banking
Sandhu, Supreet; Arora, Sangeeta - In: International journal of finance & economics : IJFE 27 (2022) 2, pp. 2169-2181
Persistent link: https://www.econbiz.de/10013184709
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Determinants of customer-based brand equity : a study of public and private banks
Arora, Sangeeta; Neha - In: Global business review 17 (2016) 4, pp. 905-920
Persistent link: https://www.econbiz.de/10011608146
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Demographic influences on consumer decisions in the banking sector : evidence from India
Kaur, Harpreet; Arora, Sangeeta - In: Journal of financial services marketing : JFSM 24 (2019) 3/4, pp. 81-93
Persistent link: https://www.econbiz.de/10012125355
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Understanding customers' usage behavior towards online banking services : an integrated risk-benefit framework
Kaur, Simarpreet; Arora, Sangeeta - In: Journal of financial services marketing 28 (2023) 1, pp. 74-98
Persistent link: https://www.econbiz.de/10014251403
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Employee branding dimensions and brand citizenship behaviour : exploring the role of mediators in the hospitality context
Dhiman, Praveen; Arora, Sangeeta - In: The journal of product & brand management 32 (2023) 1, pp. 124-137
Persistent link: https://www.econbiz.de/10013552941