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Consumer behaviour
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European journal of marketing : EJM
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Micro-level interactions in business-nonprofit partnerships
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
Business & society
53
(
2014
)
4
,
pp. 517-550
Persistent link: https://www.econbiz.de/10010383884
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Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
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