Consumers’ purchase decisions can be influenced by others’ opinions, i.e., word-of-mouth (WOM), and/or others’ actions, i.e., observational learning. While information technologies are creating increasing opportunities for firms to facilitate/manage these two types of social interaction,...

As one of the prominent areas of FinTech, mobile payment is increasingly accepted by more and more consumers. To investigate consumer mobile payment adoption behavior, we develop a Bayesian learning structural model using a rich data set from JD.com, the largest direct selling online retailer in...

Social media provide an unparalleled platform for consumers to publicize their personal evaluations of purchased products and thus facilitate word-of-mouth communication. This paper examines relationships between consumer posting behavior and marketing variables - such as product price and...

This research conducts a first empirical investigation into the effect of mobile social app usage on consumers’ decisions to visit offline stores, and how such an effect varies across consumers and carries over time. Our analysis combines a dataset of mobile app usage at the individual...

Network effects and standards competition introduce significant uncertainty into consumers' new-product adoption decisions, creating a substantial challenge to the success of innovating firms. While the literature has highlighted the importance of establishing a large installed-user base (the...