//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Expansion Advertising
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbung
13,843
Online-Marketing
13,119
Internet marketing
13,004
Advertising
11,312
Werbewirkung
7,984
Konsumentenverhalten
7,784
Advertising effects
7,758
Social Web
6,007
Social web
6,000
Brand management
2,726
Markenführung
2,708
Electronic Commerce
2,183
Online-Handel
2,054
Online retailing
2,051
E-commerce
2,037
Theorie
1,932
Marketingmanagement
1,899
Viral marketing
1,891
Theory
1,889
Virales Marketing
1,888
Marketing management
1,871
Markenimage
1,785
Brand image
1,772
Relationship marketing
1,766
Beziehungsmarketing
1,760
USA
1,754
Marketing
1,744
Deutschland
1,742
United States
1,589
Internet
1,525
advertising
1,406
Germany
1,260
Markenartikel
1,073
Brand
1,004
Website
902
Social media
891
social media
849
Suchmaschine
733
Search engine
715
more ...
less ...
Online availability
All
Undetermined
4,190
Free
1,279
Type of publication
All
Article
6,454
Book / Working Paper
1,423
Journal
16
Type of publication (narrower categories)
All
Article in journal
5,968
Aufsatz in Zeitschrift
5,968
Aufsatz im Buch
341
Book section
341
Graue Literatur
273
Non-commercial literature
273
Arbeitspapier
203
Working Paper
203
Hochschulschrift
170
Thesis
120
research-article
101
Collection of articles of several authors
80
Sammelwerk
80
Conference paper
65
Konferenzbeitrag
65
Aufsatzsammlung
61
Konferenzschrift
47
Conference proceedings
18
Collection of articles written by one author
17
Sammlung
17
Case study
15
Fallstudie
15
Lehrbuch
15
Textbook
14
Bibliografie enthalten
12
Bibliography included
12
review-article
9
review
8
Guidebook
7
Ratgeber
7
Reprint
7
conceptual-paper
7
Market information
6
Marktinformation
6
Amtsdruckschrift
4
Bibliografie
4
Government document
4
Festschrift
3
Glossar enthalten
3
Glossary included
3
more ...
less ...
Language
All
English
7,601
German
288
Polish
4
Russian
3
Undetermined
3
French
2
Arabic
1
Bulgarian
1
Czech
1
Norwegian
1
Portuguese
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Septianto, Felix
33
Gierl, Heribert
29
Pelsmacker, Patrick de
28
Dens, Nathalie
24
Eisend, Martin
20
Diehl, Sandra
18
Yoon, Sukki
18
Pauwels, Koen
17
Dwivedi, Yogesh Kumar
16
Reijmersdal, Eva A. van
16
Filieri, Raffaele
15
Ghose, Anindya
15
Ko, Eunju
15
Taylor, Charles Raymond
15
Wu, Linwan
15
Choi, Yung Kyun
14
Dahlén, Micael
14
Huber, Frank
14
Usman, Osly
14
Bauer, Hans H.
13
Boerman, Sophie C.
13
Chan, Kara
13
Esch, Franz-Rudolf
13
Hudders, Liselot
13
Jang, Soocheong
13
Loureiro, Sandra Maria Correia
13
Mattila, Anna S.
13
Muehling, Darrel D.
13
Grewal, Dhruv
12
Kareklas, Ioannis
12
Quach, Sara
12
Stafford, Marla Royne
12
Thaichon, Park
12
Torres, Ivonne M.
12
Wilbur, Kenneth C.
12
Dodoo, Naa Amponsah
11
Law, Chun Hung Roberts
11
Matthes, Jörg
11
Naderer, Brigitte
11
Phau, Ian
11
more ...
less ...
Institution
All
National Bureau of Economic Research
15
Springer Fachmedien Wiesbaden
12
American Marketing Association
11
Deutscher Dialogmarketing Verband
9
Axel-Springer-Verlag
8
Information Resources Management Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Technische Universität Braunschweig
3
Universität Mannheim
3
Erasmus Research Institute of Management
2
Forschungsgruppe Konsum und Verhalten
2
Fördergesellschaft Marketing an der Universität Augsburg
2
IGI Global
2
NetLibrary, Inc
2
OECD
2
RWTH Aachen
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American association of Advertising Agencies
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Axel Springer AG
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Campus Verlag
1
Chambre de commerce et d'industrie de Paris
1
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
1
Consumer Research Institute, inc.
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschland / Bundeswehr / Universität Hamburg
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eric Cuvillier <Firma>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
314
Journal of retailing and consumer services
206
Journal of marketing communications
172
International journal of advertising : the review of marketing communications
171
International journal of internet marketing and advertising : IJIMA
137
International journal of advertising : the quarterly review of marketing communications
108
Journal of advertising research
101
Journal of promotion management : innovations in planning and applied research
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of promotion management : JPM
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
Psychology & marketing
78
The journal of product & brand management
74
International journal of hospitality management
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
68
International journal of electronic marketing and retailing : IJEMR
61
Journal of advertising : official publication of the American Academy of Advertising
61
Marketing intelligence & planning
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
Marketing letters : a journal of research in marketing
54
The journal of brand management : an international journal
53
Asia Pacific journal of marketing and logistics
52
Journal of internet commerce
52
Cogent business & management
49
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of marketing research : JMR
47
Journal of marketing
46
European journal of marketing : EJM
45
Journal of advertising
44
International journal of consumer studies
43
Management science : journal of the Institute for Operations Research and the Management Sciences
43
Young consumers : insight and ideas for responsible marketers
43
Tourism management : research, policies, practice
40
Electronic commerce research
39
Health marketing quarterly
37
Journal of current issues and research in advertising : JCIRA
37
Journal of international consumer marketing
37
Journal of global marketing
35
The journal of consumer marketing
35
European journal of marketing
34
more ...
less ...
Source
All
ECONIS (ZBW)
7,759
Other ZBW resources
131
RePEc
2
BASE
1
Showing
1
-
10
of
7,893
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising
spillovers : evidence from online field experiments and implications for returns on
advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
2
Position effects in search
advertising
and their moderators : a regression discontinuity approach
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
Saved in:
3
Advertising
targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
Saved in:
4
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
5
Investigating the relationship between the content of online word of mouth,
advertising
, and brand performance
Gopinath, Shyam
;
Thomas, Jacquelyn S.
;
Krishnamurthi, …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
Saved in:
6
Is animation effective for
advertising
offensive products? : insights from an internet
advertising
experiment
Rakrachakarn, Pakakorn
;
Moschis, George P.
- In:
International journal of electronic marketing and …
6
(
2015
)
4
,
pp. 259-276
Persistent link: https://www.econbiz.de/10011523788
Saved in:
7
Advertising
versus brokerage model for online trading platforms
Chen, Jianqing
;
Fan, Ming
;
Li, Mingzhi
- In:
Management information systems : mis quarterly
40
(
2016
)
3
,
pp. 575-596
Persistent link: https://www.econbiz.de/10011551068
Saved in:
8
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales
;
Picard, Rosalind W.
;
Kaliouby, Rana el
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 809-827
Persistent link: https://www.econbiz.de/10010468387
Saved in:
9
Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua
;
Teichman, Chaim
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
Saved in:
10
Investigating the portrayal and influence of sustainability claims in an environmental
advertising
context
Cummins, Shannon
;
Reilly, Timothy M.
;
Carlson, Les
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10010402635
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->