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How does awareness evolve when advertising stops? : the role of memory
Aravindakshan, Ashwin; Naik, Prasad A. - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 315-326
Persistent link: https://www.econbiz.de/10009305516
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu; Aravindakshan, Ashwin - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 864-881
Persistent link: https://www.econbiz.de/10012614772