False memories refer to the mistaken belief that an event that did not occur, did occur. Much of the research on false memories has focused on the antecedents to and the characteristics of such memories, with little focus on the consequences of false memories. In this research, we propose that...

This study investigates the impact of eliminating a search channel on purchase incidence, order size, channel choice and, ultimately, sales and profits. We analyze customer panel data from a large retailer over a five-year period. The retailer conducted a randomized field test in which the firm...

This case study deals with the extension, customization, and profitability of two new product lines of a bicycle manufacturer. It can serve both as a discussion basis in class as well as an exam for advanced Master students in management, marketing, and accounting. The case illustrates how...

The present research is about the factors influencing consumer purchase decision at the store outlet for branded apparels. This study explores the popularity of branded apparels and aims to find out if youth are attracted towards branded apparels or if they prefer non-branded apparels....

This research study investigates the seven factors of customer switching behavior in private bank industry of India. These factors are price, reputation, service quality, effective advertising competition, involuntary switching, distance and switching cost. Two major objectives were fulfilled in...

The customization of a service often depends on the “performance” delivered by front-stage service employees. Drawing on the theory of dramaturgy and service marketing, we present a typology identifying four distinct and viable configurations for achieving different types of service...

Rationale of the Study: The extensive writing on consumer of green newly focus by the marketers and markets. Even though consciousness environmental in Indian consumers is examined through the literature, their buying behavior towards products green is not so far implicit. Therefore, the present...

This chapter focuses on the financial mindset and behaviors of Millennials, and how they interact with financial advisors. Millennials have surpassed Baby Boomers as the productive generation and are projected to be the wealthiest. At 80 million strong, millennials are poised to leave their...

This paper aims to investigate the marketing strategies of Korean manufacturers of brand pro- ducts in the Mali market and the perception of consumers using these products. The research focused on two brands for each product type: Samsung Electronics and LG Electronics for electronic products...

A fundamental problem in the field of R&D management is how public research laboratories consume resources to produce scientific research and operations. The study confronts this problem here by developing a model of metabolism of research labs, which endeavours to analyze the behavior of public...