Nudge is a semantically multifarious concept that originates in Thaler and Sunstein's (2008) popular eponymous book. In one of its senses, it is a policy for redirecting an agent's choices by only slightly altering his choice conditions, in another sense, it is concerned with bounded rationality...

Social norms have been used to nudge people toward specified outcomes in various domains. But can people be nudged to support, or to reject, proposed government policies? How do people's views change when they learn that the majority approves of a particular policy, or that the majority opposes...

This essay is an introduction to a forthcoming special issue of the Journal of Consumer Policy, on Behavioural Economics, Environmental Policy and the Consumer. It emphasizes that consumer behavior can be greatly affected by the context, which may make it easy or difficult for people to make...