Shah, Syed Iqbal; Shahzad, Akmal; Ahmed, Tanvir; Ahmed, … - In: Management : journal of contemporary management issues 17 (2012) 1, pp. 1-14
This paper aims to study factors affecting Pakistan’s university students’ purchase intention towards foreign apparel brands. Purchase intention is explained in terms of general consumer variables (normative influence, consumer confidence) and brand specific variables (perceived quality,...
