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Employee and visitor interactions in museums as a driver to convey the museum brand identity : an exploratory study approach from Picasso museums
Ferreiro-Rosende, Érica; Morere-Molinero, Nuria; … - In: The journal of brand management : an international journal 29 (2022) 4, pp. 383-399
Persistent link: https://www.econbiz.de/10013270441