Narrow search
Showing 1 - 10 of 11,813
Cover Image
How sampling high- and low-quality products affects enjoyment
Stuppy, Anika; Van den Bergh, Bram - In: Psychology & marketing 39 (2022) 4, pp. 726-740
Persistent link: https://www.econbiz.de/10013165431
Cover Image
Do people order cues by retrieval fluency when making probabilistic inferences?
Dimov, Cvetomir M.; Link, Daniela - In: Journal of behavioral decision making 30 (2017) 4, pp. 843-854
Persistent link: https://www.econbiz.de/10011805764
Cover Image
The effects of competitive context on consumer response to price changes
Dunn, Steven; Dawes, John; Bogomolova, Svetlana - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 7/8, pp. 608-632
Persistent link: https://www.econbiz.de/10012249603
Cover Image
Correcting the illogicality in probability data of mutually exclusive behaviours
Parackal, Mathew - In: Australasian marketing journal 18 (2010) 2, pp. 105-111
Persistent link: https://www.econbiz.de/10003975210
Cover Image
Consumer response to media information : the case of grapefruit-medicine interaction
Kim, Hyeyoung; House, Lisa A.; Salois, Matthew - In: Health economics review 5 (2015) 33, pp. 1-12
This study measured the effect of media exposure on grapefruit/grapefruit juice consumption changes, in particular grapefruit-medicine interaction. Respondents' attitudes about health news on television and the internet were measured to account for consumers exposed versus not exposed to such...
Persistent link: https://www.econbiz.de/10011472150
Cover Image
Impact of free sampling on product diffusion based on Bass model
Han, Yanqing; Zhang, Zongming - In: Electronic commerce research 18 (2018) 1, pp. 125-141
Persistent link: https://www.econbiz.de/10011813169
Cover Image
When random assigment is not enough : accounting
Feinberg, Fred M.; Salisbury, Linda Court; Ying, Yuanping - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 976-994
Persistent link: https://www.econbiz.de/10011617492
Cover Image
Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
Cover Image
Making choices while smelling, tasting, and listening : the role of sensory (dis)similarity when sequentially sampling products
Biswas, Dipayan; Labrecque, Lauren I.; Lehmann, Donald R.; … - In: Journal of marketing 78 (2014) 1, pp. 112-126
Persistent link: https://www.econbiz.de/10010250059
Cover Image
Effectiveness of website personalization : does the presence of personalized recommendations cannibalize sampling of other items?
Bodoff, David; Ho, Shuk Ying - In: International journal of electronic commerce : IJEC 20 (2015/2016) 2, pp. 208-235
Persistent link: https://www.econbiz.de/10011434030