Narrow search
Showing 1 - 10 of 2,238
Cover Image
Marketing of Mutual Fund Products Through Retail Banks in India : An Empirical Study of Customers' Perception
Popli, G. S. - 2009
Services Sector in India. With the opening up of the Financial Sector, the Banks are tying up with Mutual Fund Companies in … India and abroad for cross-selling of Mutual Fund products. This is a new channel for selling Mutual Fund products in India … banks to cross-sell Mutual Fund Products in India. These opportunities are based on customer's high usage rate of Mutual …
Persistent link: https://www.econbiz.de/10013156430
Cover Image
The role of brand perception in the information search and processing behaviour of mutual fund investors
Sukumaran, Alagirisamy Kamatchi Subbiah - In: International journal of business information systems : … 37 (2021) 1, pp. 124-150
Persistent link: https://www.econbiz.de/10012596457
Cover Image
Effect of decisional factors on mutual funds actual purchase behaviour among Indian investors
Pandey, Deepak; Kakkar, Amit; Farhan, Mohd - In: International journal of business and globalisation : IJBG 32 (2022) 4, pp. 377-391
Persistent link: https://www.econbiz.de/10014232635
Cover Image
Mutual fund expenses : evidence on the effect of distribution channels
Korpela, Mari; Puttonen, Vesa - In: Journal of financial services marketing : JFSM 11 (2006/07) 1, pp. 17-29
Persistent link: https://www.econbiz.de/10003458170
Cover Image
Measuring the financial capability of investors : a case of the customers of mutual funds in Finland
Pellinen, Antti; Törmäkangas, Kari; Usitalo, Outi; … - In: The international journal of bank marketing : IJBM 29 (2011) 2, pp. 107-133
Persistent link: https://www.econbiz.de/10009011834
Cover Image
Do consumer attitudes matter in capital markets? : a study of mutual funds in Oman market
Tahseen, Arshi A.; Narayana, Surya - In: Journal of finance and investment analysis 1 (2012) 1, pp. 107-126
The financial sector particularly the mutual funds in Oman market have shown limited potential to attract consumers. Consumer attitudes towards financial investments have always been a challenge for the finance companies due to limited risk appetite of consumers which are largely attributed to...
Persistent link: https://www.econbiz.de/10009511698
Cover Image
An exploratory study of consumer demeanor towards financial investment
Bulsara, Hemantkumar P.; Desai, Heta A.; Miniaoui, Hela - In: Investment management and financial innovations 12 (2015) 1, pp. 124-133
Persistent link: https://www.econbiz.de/10010516487
Cover Image
Do ethical investors want purity or effectiveness? : an exploratory study on the ethical preferences of mutual fund investors
Sandberg, Joakim; Nilsson, Jonas - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10011298754
Cover Image
Does advertising strategy matter in influencing mutual fund purchase?
Dey, Dipanjan Kumar; Chauhan, Yogesh Kumar; … - In: Journal of financial services marketing : JFSM 20 (2015) 1, pp. 23-33
Persistent link: https://www.econbiz.de/10011298755
Cover Image
Consumer interest rates and retail mutual fund flows
Sierra, Jesus - 2012
This paper documents a link between the real and financial sides of the economy. We find that retail equity mutual fund flows in Canada are negatively related to current and past changes in a component of the prime and 5-year mortgage rates that is uncorrelated with government rates. The effect...
Persistent link: https://www.econbiz.de/10009728134