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Why consumers support local : moral foundations theory and identity perspective
Im, Hyunjoo; Lee, Garim; Parr, Jacqueline - In: Journal of consumer marketing 40 (2023) 1, pp. 15-26
Persistent link: https://www.econbiz.de/10013535986
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Do consumers always believe humans create better boxes than AI? : the context-dependent role of recommender creativity
Im, Hyunjoo; Lee, Garim - In: International journal of retail and distribution management 51 (2023) 8, pp. 1045-1060
Persistent link: https://www.econbiz.de/10014334353
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Human vs. AI : the battle for authenticity in fashion design and consumer response
Lee, Garim; Kim, Hye-yŏng - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462311
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The strengths of fashion film series : the effects on character empathy and brand anthropomorphism
Lim, Heejin An; Im, Hyunjoo; Lee, Garim - In: Journal of global fashion marketing : JGfM 13 (2022) 4, pp. 289-303
Persistent link: https://www.econbiz.de/10013410693
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The intended and unintended effects of synced advertising : when Persuasion knowledge could help or backfire
Segijn, Claire M.; Kim, Eunah; Lee, Garim; Gansen, Chloe; … - In: International journal of research in marketing : IJRM ; … 41 (2024) 1, pp. 156-169
Persistent link: https://www.econbiz.de/10015057430