Arousing funders' motives for crowdfunding participation is a challenge for every entrepreneur. According to self …-determination theory, crowdfunding involvement is driven by two kinds of motivations: extrinsic and intrinsic motives. Campaign narratives …, we focus on the moderating effect of text sentiment on the motivational cues in crowdfunding campaigns. We hypothesize …

examine how textual and facial emotions afect charitable crowdfunding performance. We use computer-aided techniques to extract … sample of 1372 campaigns collected from the largest charitable crowdfunding platform in China-Tencent Gongyi. Moreover, we … to ofer a more detailed and comprehensive understanding of emotions in charitable crowdfunding. It also contributes to …